There is no better way to see what Sheehan Associates can do for you than to see what Sheehan Associates has done for others. Each pillar of our communications training – message development, media training, public speaking, government testimony and crisis communications training – is tailored to your specific needs. To appreciate how Sheehan Associates' training and consulting skills have been adapted to specific corporate and organizational needs, consider these case studies.

ANALYSTS MEETINGS & CALLS
The harsh judgment of Wall Street analysts can send share prices reeling or hinder them from approaching fair value. High-level analysts meetings/presentations and calls require tight content, integrated presentations and compelling speakers. The quarterly analysts calls announcing financial performance and offering future guidance are now as critical as any part of any communications plan. Sheehan Associates delivers on a regular basis as evidenced by the impressive list of clients who have used us for just these opportunities of major importance, including First Union Bank, Hewlett-Packard, Textron, Phelps-Dodge, Dun & Bradstreet and others.

CORPORATE CAMPAIGNS
First Industrial Realty Trust needed to communicate its new story and reasons for growth justifying a more positive valuation of the company. First Industrial turned to Sheehan Associates for help with message strategy and a program to roll that message through every level of the organization. First Industrial experienced a significant increase in share price within a distressed sector. President and CEO Mike Brennan of First Industrial believes, "…. and this is in no small way attributable to the strategic work Michael Sheehan has done for us." Similar efforts have been conducted with National Semiconductor, Textron, Universal Foods and others.

MERGERS & ACQUISITIONS
Public relations, legal and financial teams consistently turn to Sheehan Associates to tighten the message strategy, develop the sound bites and prepare the messengers. The apex of such work was the announcement of the $36 billion Chase Bank/JP Morgan merger in the fall of 2000. Executive Vice President Frederick Hill of JP Morgan Chase has called Michael Sheehan's work on the deal's announcement "a model of success from beginning to end." The same can also be said of the high level M&A communications consulting done for Duke Power/Pan Energy, Canadian National Railroad/Illinois Railroad and others.

IPO's
It tells you something when Michael Sheehan was specifically asked to assist with the message strategy and spokesperson preparation for the two largest IPO's: United Parcel Service and AT&T Wireless. AT&T Wireless Chairman John Zeglis complemented us on being "an invaluable piece of our preparation process." And a multitude of other successful IPO's turned to Sheehan Associates for message strategy and spokesperson training: First Data Corp, webMethods and many others.

PUBLIC AFFAIRS
Major public interest groups experienced fever-pitched battles on legislative and regulatory fronts as well as for public opinion. National groups such as Planned Parenthood, Handgun Control, National Education Association, Robert Wood Johnson Foundation and others turned to Sheehan Associates for message strategy and development, rolling out the message across the organization, and hands-on spokesperson training for lead figures. The results were impressive. Planned Parenthood President Gloria Feldt told us, "Message development, clarity, and training are critical to our mission. Michael Sheehan taught us message discipline and we can always trust him to provide superb counsel."

ROBERT RUBIN
"[Gene Sperling] began Sunday, July 10, with a 7:30 A.M. breakfast at the Jefferson Hotel with his boss, [Robert] Rubin, and a television consultant named Michael Sheehan. Rubin, who had been an investment banker his whole career, was not comfortable in public settings, but later that morning he was going very public – on Meet the Press. He needed Sperling to help him phrase the good economic news he wanted to present, and he wanted Sheehan to help him smooth his television persona.

Rubin's appearance was slated as the kickoff of a week of economic boasting by the White House… [The] idea was to take a usually boring and forgettable document called the midsession review and use its findings to show how wonderfully Clinton's budget was working.

And the strategy succeeded. Stories appeared in The Wall Street Journal, The New York Times, and the Los Angeles Times…."

From Madhouse: The Private Turmoil of Working for the President
Jeffrey H. Birnbaum, p. 138-139

WASTE MANAGEMENT INC.
What was then the world's largest handler of solid and hazardous waste, Waste Management, Inc., headquartered in Illinois, constantly withstood public scrutiny. Regional managers appeared often before public forums to answer challenging questions and to assuage fears. WMI asked Sheehan Associates to develop a course to teach its representatives how to handle and control potentially hostile audiences. Sheehan Associates developed a complete program, including confrontational theories, on-camera role-playing, trainee handbooks and a demonstrational videotape of a staged hostile meeting with questions and answers.

OTHER HIGHLIGHTS
Of the Washington Post list of 100 Most Influential Public Interest Groups, Sheehan Associates has worked for 48…. Of the Forbes list of 50 Most Influential Women Executives, Sheehan Associates has worked with 12…